The sophisticated new pro_cee’d features all the improvements made to the cee’d five-door and cee’d Sportswagon, while dramatically progressing the enhanced sporty appearance that made its predecessor so popular. “This car embodies emotion and energy through and through,” explains Peter Schreyer, Kia’s Chief Design Officer. “You know from a single glance that this is a car you want to drive, not just own. Kia is on a distinctive design adventure and the all new pro-cee’d spearheads this forward looking journey.”