Edmunds.com, the premier online resource for automotive information, named the 2007 Kia Rio as the Edmunds.com editors’ most wanted sedan under $15,000 and named the 2007 Kia Rio5 as the Edmunds.com editors’ most wanted wagon under $15,000. "The editors' most wanted winners provide class-leading performance, quality, style and value," said Karl Brauer, Editor-in-Chief at Edmunds.com. In selecting the Kia Rio, Edmunds.com’s editorial staff proclaimed that the vehicle will serve “buyers looking for a pleasant drive, useful features and overall comfort.”
The Edmunds.com editors´ most wanted awards have been awarded annually since 1999. Winners are named for the Most Significant Vehicle of the Year in each of 33 market-relevant categories.