Kia Motors Slovakia was a top partner of the “Marketing Moves” event, with the subtitle “Marketing as the lead driver in the new economy”. Interactive seminar was led by the world famous authority in marketing – the marketing guru Prof. Philip Kotler – and took place on May 23 at the Carlton Hotel in Bratislava.
The topic of the seminar was determined by trends and era we live in – globalization, high-tech marketing and digital economy. The seminar also included the “neverending” issues like relationship between marketing and sales, choosing a winning strategy, etc.
