The 2007 Kia Sorento and Carnival received top honors in Strategic Vision’s 2007 Total Quality Index™ (TQI), leading the mid-size SUV and MPV segments respectively. Kia, one of the fastest growing automakers in the world, is also the most improved brand overall from last year’s TQI survey. The U.S.-based research firm calculates their results based on the overall ownership experience of a vehicle.
Strategic Vision surveyed more than 27,700 new car owners who purchased their vehicle during the October-December 2006 period, focusing on the first 90 days of vehicle ownership. The Total Quality Index™ is the premier measure of new vehicle ownership in the U.S., and assesses total ownership experience, encompassing positive and negative product experiences, reliability, dealership experience and emotional attachment to a vehicle.
