Transportation of all visitors fulfills Kia Motors requirement as a UEFA EUROTOP Partner and official automobile of UEFA EURO 2008™ in Switzerland and Austria. Kia is supplying official vehicles from its wide-ranging model line-up such as Opirus, cee’d, Sorento, Carens and Carnival.
UEFA EURO 2008™ is scheduled to kick off on June 7th in Basle, Switzerland with the champion to be crowned on June 29th in Vienna, Austria. The matches will take place throughout 8 cities in
Austria (Vienna, Salzburg, Innsbruck, Klagenfurt) and Switzerland (Basle, Zurich, Bern, Geneva). UEFA EURO 2008™ marks the biggest and most prestigious event among Kia’s partnership with UEFA.
While handing over a giant car key to Martin Kallen, COO of EURO 2008™ SA, and Phillippe Margraff, Commercial Director of UEFA, Kwang-Ho Nam, President of Kia Motors Europe, delightedly expressed, “Kia Motors views the active participation in football marketing as an integral part of our vision to become a formidable player on the global automotive stage. In line with our young and energetic brand identity we have made a strategic effort to ramp up our presence in major sports sponsorships to boost Kia’s brand awareness worldwide.”
Kia Motors is also making a further contribution with its support of the EURO Experience Tour being held in each of the host cities in Austria and Switzerland as a means of promoting the tournament
and allowing fans to experience the excitement of UEFA EURO 2008™ through a variety of interactive games and events. In addition to its close partnership with UEFA, Kia Motors is also a FIFA
Partner in conjunction with Hyundai Motor including and will sponsor the 2010 and 2014 FIFA World Cups. On a local level, Kia Motors has partnered with several premier professional European
football clubs including Atletico de Madrid of Spain and FC Bordeaux of France.
