Kia Motors Europe (KME) announced that Won‑Jeong Jeong has been appointed President of KME and will oversee Kia’s operations across Europe. In his new role, Jeong will supervise the rollout of Kia’s new brand identity in Europe, through which the company aims to strengthen its perception as a leader in electrification—particularly among Millennials and Generation Z consumers.
This appointment represents a key pillar of “Plan S,” Kia’s mid‑ to long‑term strategy focused on securing a leading position in the future automotive industry. With extensive experience in the automotive sector and strong expertise gained from Kia’s overseas operations, Jeong is well positioned to lead the company’s transition toward electric vehicles and mobility solutions.
Won‑Jeong Jeong said:
“Kia’s corporate and product identity is being enhanced to exceed the expectations of our target customers. The European market plays a vital role in Kia’s global efforts to promote electrification, mobility services, connectivity, and autonomy. I am excited to work with the team to drive this progress forward.”
Prior to his appointment as President of KME, Jeong held a number of senior leadership positions. He began his career at Hyundai Motor Group in 1992 and most recently served as Vice President of Global Business Planning in Korea, having previously held the position of President of Kia Motors Russia. Jeong also made a significant contribution to the growth of Kia’s European sales in recent years through his roles at Kia Motors UK and Kia Motors Europe.
Plan S, Kia’s strategic roadmap, outlines the company’s transformation from a business model focused on internal combustion engine vehicles to one centered on electric vehicles and mobility solutions.
By the end of 2025, Kia plans to offer a full lineup of 11 battery electric vehicles (BEVs). Through these models, the company aims to achieve a 6.6% share of the global electric vehicle market (excluding China) and for eco‑friendly vehicles to account for 25% of total sales.
