Eui-Sun Chung, President of Kia Motors Corporation, Steve Ballmer, Microsoft CEO, and IITA President Sung-Ok Lee, President of IITA, participated in the opening ceremony, which was held at Hyundai-Kia Automotive Group (HKAG)’s headquarters in Seoul. “The collaboration between the Hyundai-Kia Automotive Group and Microsoft will have a great synergy effect that will significantly raise our businesses’ capabilities,” said Mong-Koo Chung, Chairman and CEO of HKAG.
The Automotive IT Innovation Center (AIIC) will be located within HKAG’s new research facilities in Uiwang City, south of Seoul. It will focus on uncovering new IT technologies for automobiles by
supporting research and development activities of small and medium IT companies based in Korea. The Center will support about 20 companies a year for three years. The technologies developed at AIIC
are scheduled for gradual application in Hyundai and Kia cars beginning in the second half of 2010.